Since serums don’t need emollients and thickeners like moisturisers, a greater concentration of effective ingredients can be added, so they can provide truly outstanding results. If you’re on the hunt for age-defying, balancing or moisture boosting, here are our top picks.
How to Choose The Best Serum for You
For anti-ageing serums, seek out formulas packed with anti-oxidants such as vitamin C, vitamin E and retinol, as well as cell-communicating ingredients like hyaluronic.
Serums shouldn’t contain potential irritants such as large amounts of alcohol or fragrant plant oils.
Look for serums that are packaged in a container that will protect their beneficial formulas from light and air.