From Selena Gomez to Jennifer Lopez and most recently, Olivia Palermo, celebrities and influencers have been making bold forays into the beauty industry, helping turn it up a notch. And now to shake things up even more, everyone’s favourite high street brand has just launched its first-ever comprehensive beauty collection. With today’s global drop, Zara Beauty customers are now able to find the spirited, original and fresh line created from the ground up by internationally renowned make-up artist Diane Kendal online and in select stores.
The fashion and lifestyle giant, which has already tested the beauty waters with an ongoing fragrance partnership with Jo Malone, is offering accessories and highly pigmented products for the eyes, face, lips and nails in 130 colours. The huge assortment gives way for Zara enthusiasts to wear the label from head to toe nails.
One of the most notable things about Zara Beauty is that it’s an inclusive brand developed to appeal to everybody, regardless of things like skin tone, gender and age. Plus, it’s been designed for people with different tastes, tempting those who prefer classic beauty looks and others who love to experiment with bold colours just the same.
“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use. Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all,” the British Kendal, who is favoured by top magazines and labels like Balenciaga, Marc Jacobs, Tory Burch and Tom Ford, said in a release. “I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face and nails.”
The initial collection includes six lip products, including matte, demi-matte and satin lipsticks, tinted balms, lip oils and lip glosses. With vibrant colours like blood orange and turquoise, the eye products include six-shade eye-shadow palettes, smaller shadow duos that can be applied faintly or built up for a stronger statement and a black liquid eyeliner. Loose pigment, bronzer, blush palettes and a gold-flecked highlighting powder make up the cosmetic options for the face. And the impressive range concludes with six make-up brushes and 39 nail polishes, including a canary yellow one. With so much to choose from, beauty fantasies are sure to be fulfilled, and anyone having a hard time choosing can benefit from the website’s virtual try-on option.
As Kendal mentioned in the release, all Zara Beauty products are ethically responsible as they are made with clean ingredients and certified as cruelty-free wherever they’re sold. In an attempt to encourage recycling plastic, the white, chic Zara Beauty packaging, designed by art director Fabien Baron, is entirely refillable.
To stay in line with its affordable (and stylish) fashion reputation, the price points range between $7.90 and $25.90. And refills cost even less, starting at $4.90, to encourage customers to use the eco-friendly choice.
For its debut campaign, Zara Beauty tapped nine talented image-makers to showcase the never-ending possibilities and combinations its products can offer. Craig McDean, David Sims, Fabien Baron, Marilyn Minter and Mario Sorrenti were some of the creatives who collaborated with Kendal. Nadine Ijewere, Oliver Hadlee Pearch, Steven Meisel and Zoë Ghertner also shared their unique vision of beauty for the campaign.
