2024 Top Vegan Beauty Brands and Cosmetic Picks

The surge in vegan options extends to cruelty-free beauty products, posing challenges in distinguishing between cruelty-free and fully vegan items amid eco-friendly marketing. While cruelty-free denotes no animal testing, vegan products avoid all animal-derived ingredients like beeswax, gelatin, lanolin, collagen, silk, dairy, and honey. To gauge a brand's ethics, seek the Vegan Society's trademark and avoid products made in China, where animal testing is mandatory.

By NATALIE KEBBE

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Axiology

Axiology's show-stopping vegan lipstick offers luxe matte shades with candelilla wax for hydration, free of parabens, petrochemicals, and cruelty; while being organic and plastic-free.

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Cover FX

Achieve a radiant glow with Cover FX's vegan Custom Enhancer Drops, available in seven shades. Blend into foundation for overall radiance or dab on cheekbones for immediate highlighting. Cover FX also offers foundation, concealer, blush, and setting sprays, all free of talc, parabens, fragrance, mineral oil, gluten, sulfates, and phthalates.

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DearDahlia

DearDahlia challenges the budget vegan cosmetics stereotype with upscale packaging and highly pigmented formulas. Resembling a popular collection, all their products are vegan without compromising quality. Standouts include dual palettes with a mirror, two eyeshadows, and a multi-balm for versatile use.

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e.l.f

Vegan, cruelty-free, and all-inclusive. e.l.f., short for EyesLipsFace, caters to twenty-somethings with a range of makeup and skincare. Their palettes offer versatile colors with a hint of sparkle, while the Flawless Finish Foundation, available in 40 shades, delivers quality, long-lasting coverage comparable to pricier options.

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Florence by Mills

Florence, launched in September 2019 by 19-year-old star Millie Bobby Brown, offers affordable, vegan cheek and lip shades. Suitable for all skin types, it's dermatologically tested and free from irritants like parabens, sulfates, and synthetic fragrances. The Cheeky Pop Blush Sticks, in six shades, provide a fresh, rosy glow for cheeks or lips.

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Ilia

Discover ILIA's vegan Multi-Stick for a subtle, natural look on lips, cheeks, and eyes, available in 12 shades with three shimmer options (includes ethically sourced beeswax). Alternatively, try ILIA's Super Serum Skin Tint offers 100% vegan light coverage with SPF 30.

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KvD

Formerly owned by Kat Von D, the brand is now under Kendo, known for Fenty and Marc Jacobs Beauty. KvD Vegan Beauty offers 12 years of 100% vegan makeup, suitable for both high-fashion and casual looks, with playful Gothic packaging.

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Milk Makeup

Highly acclaimed for its vegan and chemical-free formulas, this brand avoids animal-derived ingredients. Standout products include the nourishing Kush High Volume Mascara with plant-derived oils and the versatile Lip + Cheek stick, offered in 11 shades for multi-purpose application.

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MUA

MUA shifted to 100% vegan beauty in 2020, reformulating existing ranges and launching new products to maintain this commitment. Their affordable prices make them ideal for experimenting with trendy looks, such as their 20-shade eyeshadow palettes.

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Beauty News

2024 Top Vegan Beauty Brands and Cosmetic Picks

Axiology

Cover FX

DearDahlia

e.l.f

Florence by Mills

Ilia

KvD

Milk Makeup

MUA

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