Beautyworld Saudi Arabia 2024, the singular expo dedicated to beauty, fragrance, hair, and wellness sectors in the Kingdom, is preparing to welcome a wide range of participants, with over 300 brands representing 35 countries scheduled to take part.
Among the prominent local exhibitors is Al Haramain Perfumes, a longstanding presence in the sector since its founding in Makkah in 1970. Celebrated as the leading fragrance distributor in the Gulf, Al Haramain Perfumes boasts a global footprint, distributing its products worldwide.
Also among the lineup is Dar Alamirat, a leading supplier of beauty and personal care items in Saudi Arabia, alongside Fragrance World, a Dubai-based enterprise with a storied history dating back to 1988. Fragrance World, with its extensive reach spanning over 125 countries, is a prominent player in the market.
Market projections indicate a promising trajectory for the fragrance industry in Saudi Arabia, with Statista forecasting a value of $500 million for the year, signaling robust growth in subsequent years. Additionally, Goldstein Research estimates the country's beauty market size at $3.82 billion in 2021, underscoring its significant economic contribution.
Syed Ali Akbar, show director at Messe Frankfurt Middle East, emphasizes the cultural resonance of fragrances in the region and the growing international interest in Middle Eastern scents. He notes an uptick in European and international fragrance houses participating in the Saudi Arabian event, highlighting the convergence of global industry leaders in Riyadh.
Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences, highlights the unparalleled networking and exhibiting opportunities afforded by Beautyworld Saudi Arabia. He points to the event's exponential growth, evident in the full utilization of venue space, as a testament to the sector's economic importance and the platform's efficacy in fostering global trade and collaboration.
Beyond Saudi Arabia, Beautyworld exhibitions have made their mark in Dubai and Japan, with the upcoming event slated to take place from February 11th to 13th at the Riyadh International Convention and Exhibition Center.
