Get Your Korean Beauty Fix On Namshi

K-pop favourite Jessica Jung doing a Vogue tutorial on her K-beauty routine

K-beauty is a buzz world in the beauty world that is here to stay! Whether it's a 10-step routine or sought after egg masks, Korean beauty brands offer all the solutions to combat your skin issues. With an extensive portfolio across skincare, makeup and haircare, Namshi is now stocking the best of the K-beauty skincare superstars that will have your skin feeling refreshed and rejuvenated. We're talking firming essences, toners, glow-inducing serums, masks, and moisturizers; all bound to step up your daily beauty regimen and treat your skin to a universe of innovative solutions.

By Amrita Singh

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Etude House

Super fun and quirky, Etude House is a South Korean cosmetic brand that makes beauty dreams come true with a playful line of essentials. The skincare range includes therapeutic face masks such as a cooling aloe and a regenerating collagen to a refreshing tea tree, hydrating rose and rejuvenating olive, complete with a selection of spot treatment solutions, hair serums, eye creams, ampoules and cleansers. Known for its fun and vibrant take on cosmetics, an ice-lolly a water gel tint, a hand cream boxed in an adorable penguin container and a soft-drink lip tint in bursting soda colors will instantly lift your mood! Shop it here.

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Oh K! Beauty

Born out of the heart of London in 2014, Oh K! partnered with researchers in Seoul to create its first line of face masks. Following its success, the brand ventured into expanding its product range to include a full beauty regimen. Think mousse cleansers, blemish powders, gel toners and firming serums, as well as their essential range of face and body masks – Oh K! is sure to upgrade your routine with an extensive line of skincare solutions born from and rooted in K-Beauty philosophies and innovation. Shop it here.

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TONYMOLY

Best known for its unique and inimitable packaging, TONYMOLY has quickly risen to become one of the most loved brands in Korean beauty, since its launch in 2006. The brand showcases an array of quirky beauty bestsellers including an egg yolk primer, a ferment snail eye mask, a fruity tangerine hand cream and more. Sure to make it to your wish list, its quirky packaging makes the brand a favourite among K-beauty lovers – vibrant fruity cases, bold floral patterns and playful interpretations of animal-inspired shapes come to life across a range of skincare and make-up must-haves. Shop it here.

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Innisfree

With the finest natural ingredients responsibly sourced from Korea’s pristine Jeju Island, Innisfree takes pride in offering an innovative collection of skincare solutions for all skin types and troubles. A green promise, the brand implements three core initiatives to ensure the wellbeing of the planet, through environment-friendly campaigns, responsibly sourced and naturally-derived ingredients and committing to support causes that give back to the earth and the community. Innisfree’s product line ranges from skincare secrets and make-up must-haves to a selection of body and hair essentials. Shop it here.

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Erborian

Formulated using specialty herbs and unique ingredients trusted by Korean women over centuries, for their skin benefiting properties, Erborian combines tradition and technology to reveal a line of blemish-fighting and complexion-perfecting skincare. A quick and effective addition to your daily routine, the brand’s correcting creams, sheet face masks, under-eye creams and hydrating moisturizers are prepared using hybrid formulas that help you embrace your natural beauty. Shop it here.