Valentino Beauty's New Collection Is An Ode To Self Expression

From the colourful “Rosso Valentino” lipsticks and luminous highlighter to the double ended eyeliner and glitter-infused products, the first collection is the luxe update your summer make-up bag needs.

At last, Valentino is taking on the beauty world and it’s clear the Italian luxury house with a ‘no rules’ mantra is going all in. The impressive first make-up collection, created to embody the concept of “create your beauty dream,” includes 50 shades of lipstick, 40 shades of foundation, and various eye products. Coming in an array of blazing hues with exquisite textures and high-performance formulas, the multi-use, multi-finish products are perfect for all those summer parties we hope to attend.

For the “daring, expressive and inclusive” make-up line, the house joined forces with Raoul Alejandre, the boundary pushing L.A. based make-up artist. And with colours ranging from black, peridot greens and corals to rich blues, bitter yellows and vibrant pinks, the dream team has managed to find something for everyone. Thanks to the Light-LastingTM technology infused into each product, the sensorial, innovative formulations are ultra-light, breathable, long lasting and comfortable to wear. Additionally, the collection stands out for its Triple Technique application, meaning many of the beautifully crafted pieces can be used in three different ways. Then, of course, there’s the packaging that’s as luxurious and enchanting as the house’s gowns. Coming in glossy, distinguishable Valentino Red, it features the Valentino VLogo that is found on the storied label’s accessories and jewellery.

“Beauty and fashion are in a constant and symbiotic evolution. The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams and individuality are as important, if not more, as any other feature,” Valentino’s Creative Director, Pierpaolo Piccioli, said in a statement. “Beauty is directly connected to the intensity of our feelings, the more we love, the more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers.”

Here’s a look at all the collection:

By Roula Allam

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ROSSO VALENTINO

At the centre of the collection are the “Rosso Valentino” lipsticks. The extensive colour palette incorporates 50 shades, including tomato, pinky and browny reds and a gallery of pinks, plums and modern nudes. Luminous oranges and rich corals can also be found, while those looking to make a statement have purple and blue options. They are created using the Roma-Light ComplexTM, a colour booster that ensures luminosity and intensity and come in two technology-driven textures. There’s a new generation satin, a liquid lipstick, and a soft, creamy velvet matte infused with mattifiers and gliding oils. Colours are infused with more light via colour boosting pearls to increase their luminosity and intensity while the fully refillable unique V shaped bullet is specifically designed for precision of application.

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GO-CLUTCH

This mini clutch, an accessory-make-up hybrid designed by Piccioli, comes on a chain and houses a diminutive MiniRosso and a powder. Available in six shades in satin or matte, the MiniRosso can be alternated according to one’s mood. Meanwhile, the satin face powder comes in six shades (including a bronzer).

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VERY VALENTINO

With the Light LastingTM technology, the semi matte finish on this foundation perfectly balances buildable coverage, a light breathable texture and 24-hour wear. One of its magic ingredient, the very light yet extremely powerful Floating Powder, can absorb up to three times its own weight, allowing for perfect semi-matte finish, all day long. Available in 40 shades, Very Valentino is fully inclusive, with formulas adapted to each typology of shade.

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V-LIGHTER

This hyaluronic acid infused multifaceted highlighter brings intense light and radiance to the skin, hydrating and illuminating the complexion. And It can be used in three ways, including being worn alone to hydrate, smooth and illuminate the skin. It can also act as an illuminating primer underneath foundation and as a highlighter on top of “Very Valentino” to give a luminous glow and subtle highlighted finish.

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EYE2CHEEK

“Eye2Cheek” is a seamless multi-use creamy powder, available in 12 shades. The product can be used in a myriad of ways, including as a mono eyeshadow, a fresh burst of colour on the cheeks and the draped eye look. Boosted by a patented innovative technology, the creamy texture delivers remarkable colour purity and pay off, offers buildable coverage, has an ultra-light feel and guarantees 12 hours wear.

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MAGNIFICENT MASCARA

An innovative ultra-black mascara that has the power to magnify eyes, “Magnificent Mascara” adds oodles of volume, up to 15 times the volume of the lashes to be precise. This is thanks to its curled fibre brush and the creamy texture’s feathery-light impact.